French winemaker Jean-Charles Boisset at the launch of French rabbit "petit" in the 250 ml format in Toronto. He is shown with models wearing designs from San Francisco's Academy of Art University which hosted the competition in 2007.
Boisset has donated $320,000 to date to help re-establish the Eastern Loggerhead Shrike, North America's only predatory songbird, in Canada. As part of the launch of French rabbit "petit" in the 250ml format, Jean-Charles Boisset presented an additional $160,000 donation to Wildlife Preservation Canada.
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